SoundCloud is moving a piece of the music-purchase flow onto its own platform. The company has launched or announced a beta feature that lets artists sell tracks directly from their SoundCloud profile pages, according to The Verge and Engadget, reducing the need to send listeners to outside services such as Bandcamp or Beatport when they want to buy a song. The initial rollout is narrow. Both outlets report that the beta begins with 200 US-based Artist Pro creators or subscribers. SoundCloud plans to expand access to more creators later this fall, with The Verge describing the target as “all eligible creators” and Engadget saying availability will broaden after the company tests the feature with the smaller group. The central commercial detail is SoundCloud’s commission policy. The Verge reports that SoundCloud will not take a commission on these direct sales, while Engadget similarly says the company will not take a cut. Engadget adds an important qualification: artists will still be responsible for processing fees and local taxes. Listeners will buy tracks through an artist’s profile page. The available file type depends on what the artist provides or chooses to offer; The Verge cites MP3 and WAV as examples, and Engadget reports that creators can decide which digital formats to make available. For SoundCloud, the feature addresses a long-running gap between discovery and ownership. The platform has historically been a place where fans find new artists, while purchases often happened elsewhere. The Verge reports that, according to SoundCloud, more than 250,000 artists have linked more than 2.4 million tracks to external music platforms, and that SoundCloud sends more than 500,000 users to outside parties for music purchases each year. The economics are the point. The Verge notes that Bandcamp takes a 10% to 15% cut of sales, while artists on Beatport receive roughly 50% to 65% of the sale price. SoundCloud’s beta, as described by both outlets, positions direct sales as a creator-facing feature rather than a new commission line for the platform, at least during this launch. Engadget reports that participating musicians will be able to monitor sales through SoundCloud’s Artist Studio and Fan Support dashboards. SoundCloud told Engadget that starting with a smaller creator group gives the company a feedback loop on what works, where users hit friction, and what artists want built next. The direct-sales beta follows SoundCloud’s All-in-One artist subscription, which The Verge says launched in November last year and gives creators 100% of their distribution royalties. The new feature fits the company’s stated push to make SoundCloud more than a streaming and discovery service by keeping more of the creator-fan transaction on-platform. Who benefits: The immediate beneficiaries are the 200 US-based Artist Pro creators in the beta and fans who want to buy digital tracks directly from artist profiles. Eligible creators could benefit more broadly if SoundCloud expands access this fall as reported. Who's exposed: Third-party purchase destinations named in the reports, including Bandcamp and Beatport, face a more direct alternative inside SoundCloud for some artist sales. Artists outside the beta remain exposed to the old workflow until SoundCloud broadens access.