ElevenLabs has hired Ashley Kramer as its first chief revenue officer, according to Bloomberg Technology, adding a senior enterprise sales executive as the artificial intelligence voice startup leans further into business customers. Kramer was previously vice president of enterprise sales at OpenAI, Bloomberg reports. Her earlier roles included positions at GitLab Inc., Oracle Corp. and NASA, giving ElevenLabs a revenue leader with experience across developer platforms, enterprise software and large institutional technology environments. The appointment comes as ElevenLabs is trying to increase demand for its AI voice tools among businesses, according to Bloomberg. The company is known for voice-generation technology, and the reported hire indicates that commercial sales infrastructure is becoming a more central part of its operating model. Bloomberg reports that more than half of ElevenLabs’ revenue came from enterprise customers this year, up from 40% last year. Chief Executive Officer Mati Staniszewski described that shift as an “inflection point,” according to the report. That revenue mix matters because it suggests ElevenLabs is moving beyond a primarily consumer-driven customer base. Enterprise buyers can bring larger contracts and more predictable revenue, but they also tend to require stronger sales coverage, procurement support and account management than self-serve consumer users. The available reporting does not include details on Kramer’s targets, compensation, start date or how ElevenLabs will organize sales under the new role. What it does establish is narrower and important: ElevenLabs has created a top revenue position and filled it with an executive who recently worked on enterprise sales at OpenAI. Who benefits: ElevenLabs benefits if Kramer can convert business interest in AI voice tools into larger and more durable revenue. Enterprise customers may also benefit from a more formal sales and account structure around the company’s products. Who's exposed: The shift raises execution demands inside ElevenLabs: enterprise sales requires longer cycles, customer support and tighter commercial operations. The provided reporting does not identify specific competitors or customers exposed by the hire.