Instagram is moving against accounts that present AI-generated people as if they were human users, according to The Verge. The platform is renaming its “AI creator” label to “AI-generated profile,” a wording change meant to make clearer when the person shown on a profile is not a real human being. The core enforcement change is distribution. The Verge reports that Instagram will look for AI-generated-person profiles that do not self-label and limit their reach when they are flagged. In practice, that means their posts will not be recommended to non-followers in Reels and Explore. The policy is narrower than a broad AI-content label. Instagram says people who use AI tools to make content do not need to add the profile label, according to The Verge. The target is profiles featuring an AI-generated person that could be mistaken for a human, not every post made with generative tools. Instagram is also adding a process for mistakes. Profile owners who believe they were wrongly flagged can appeal the decision, The Verge reports. The provided material does not specify how Instagram will detect unlabeled AI-generated-person accounts or what evidence will be required in an appeal. For users, the practical change is disclosure at the account level. Instagram is responding to complaints that people dislike discovering only later that a seemingly human profile is AI-generated. The move does not create a way to filter out all AI-generated material on the platform, but it does put a distribution penalty behind one specific form of misrepresentation. Who benefits: Users get clearer disclosure when an account’s featured person is AI-generated. Legitimate creators also get an appeal path if their profiles are incorrectly flagged. Who's exposed: Accounts built around AI-generated human personas are exposed if they do not self-label. Their main risk is losing recommendation reach in Reels and Explore, according to The Verge.