New Zealand plans to ban children under 16 from social media, according to Bloomberg, making it the latest government to move toward age-based restrictions on major online platforms. Bloomberg reports that Prime Minister Christopher Luxon said at a press conference that the government will introduce an Online Safety Bill on Monday. The bill would require “high-risk” social media platforms to take reasonable steps to check that users are older than 16. The platforms cited in Bloomberg’s report include Instagram, TikTok, Snapchat and Facebook. Techmeme’s summary of the Bloomberg story says the bill would expose high-risk platforms to penalties of up to 10% of global revenue if they fail to comply. The measure is still a proposal, not an enacted law. The key operational question is what New Zealand will count as “reasonable steps” for age checks, since that standard will determine how much compliance burden falls on the platforms and what kinds of verification systems they may need to deploy. Bloomberg frames the move as part of a broader international push to limit online harms to children. For the platforms, the immediate issue is less the headline ban than the enforcement design: which services are covered, how age verification is assessed, and how penalties would be calculated. Who benefits: Parents and child-safety advocates may gain a stronger legal mechanism to limit under-16 access to high-risk social platforms. Age-verification and online safety compliance vendors could also benefit if platforms need new systems to satisfy the bill. Who's exposed: Major social platforms named in the report — Instagram, TikTok, Snapchat and Facebook — are the most directly exposed. The penalty figure cited by Techmeme, up to 10% of global revenue, would make enforcement design especially important.